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An 'interesting' piece here from the Guardian.co.uk
Interesting as this is a part of the marketing unit, so how much of this is news and how much is a free advert for Amazon?
I mean how is it news that they are busy at Christmas?
Anyway, the video is quite interesting to see how technology, in all it's forms, makes Amazon work. Click on the picture to launch it.
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(Yes I know the music was annoying.)

There was also an article to go with it, which can be found here I found the comments at the bottom interesting and not a bad summary of the pros and cons of on-line retailing.